Lawrence Laidlow 

                                         Lawrence Laidlow

 

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Sales and sales training is my passion. 

 

After leaving the Royal Air Force there wasn't much in the 'working world' which sparked my interest, however I did find a mentor and an opportunity, working part time with a sales organisation who promised me riches beyond my wildest dreams. If I would learn the skills needed to sell, recruit & train, I would be rich. Call me naïve, but I mastered all of that and still didn't get rich. 

 

Direct sales came along and really changed my thinking on the world of sales and sales training.  I have now been actively selling products and services for over 30 years. Coaching came along in the early 90's and I earned two diplomas in business performance coaching and life coaching, have been a sales & business coach for 20yrs.   

The world has changed(a lot) since I began my sales journey. The internet, regulation, cancelation periods etc have made customers more savvy and they will not simply sign on the dotted line because a pushy salesmen offers them a drop close.  Which is only right and proper.

 

My philosophy is to strike a good work/life balance, never be too busy to enjoy your hobbies. Deliver a great service at an affordable cost, treat others as you would be treated yourself, maintain discipline, integrity and honesty at all costs.  Live by these simple tenets and you will be successful in all that you choose. 

Lawrence