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Welcome to SMOSNET

TRIPLE your Sales Conversions in Just 12 Months. 
Twelve comprehensive steps to master sales.
Sell like a pro in just twelve modules - guaranteed.  

1. Clarity & Audit (Month 1)

  • Deep-dive business and personal goals

  • Analyse existing sales processes utilising my trademark snapshot

  • Define KPIs (conversion, deal size, close rate, new streams)
     

2. Ideal Client Avatar & Prospecting (Month 2)

  • Understanding EXACTLY who your ideal client is.

  • Build a razor‑sharp client avatar (demographics, pains, where they hang out)

  • Prospect smarter, own your niche, dial into language and channels
     

3. Qualifying + Price Conditioning (Month 3)

  • Habits to “rule them in or rule them out” ASAP

  • Let get rid of time wasters

  • Price‑conditioning techniques (Build desire and value)
     

4. Competitive Positioning (Month 4)

  • Competitive landscape & messaging

  • Kill the competition

  • Teach clients how to direct comparisons: “Would you really want that?” 

5. Influence‑Based Presentations (Month 5)

  • Forget Features & Benefits selling

  • Identify buying signals, pre‑empt objections

  • Learn your “painting” technique to stay calm and focused
     

6. Objection Handling (Month 6)

  • No more “I can’t afford that”, or “just email me”

  • Anticipate and neutralise objections before they land

  • Role‑plays using your “feel/felt/found” or qualification techniques
     

7. Closing with Control (Month 7)

  • Forget ‘drop closes’ & ‘Just giving a price’ 

  • Give pricing with confidence 

  • Create Compelling Offers (“they’d be mad not to buy”)

8. Multiple Income Streams (Month 8)

  • Generate secondary incomes

  • Introduce Add ons & Upselling 

  • Referring & Signposting

 

9. Mindset & Positive Mental Attitude (Month 9)

  • Prevent the ‘Death of a Salesman’

  • Pioneering PMA routines to banish laziness and ignorance

  • Accountability methods to sustain progress and confidence
     

10. Systems & Team Roll‑Out (Month 10)

  • Build internal ‘flywheels’ standardise scripts & qualifying protocols. 

  • Train internal champions to scale your methods

  • Create a winning sales environment

11. Metrics & Scaling (Month 11)

  • Review KPIs, conversion curves, stream performance

  • Understanding ratios and how to upscale

  • Plan for replication: group programs, workshops, elite coaching
     

12. Graduation (Month 12)

  • Fix n Celebrate

  • Final re‑audit, celebrate wins and fix any blockages 

  • Document case studies

Forget traditional selling styles just for a moment.

What if, your team had better influencing skills to close a lot more appointments on the day? 

Imagine if everyone of your sales team could convert JUST one more appointment each month. What would that do for your bottom line?   Now imagine if they could convert just one more appointment per week - how would that look?  What about 1 or 2 new deals PER DAY - I'm  here to show you how.  

Topics covered can include:-

Setting your sail

Rapport building

Asking questions - the right questions

Killing off the competition

How to present your products correctly

Doing away with objections

The art of influencing

Buying signals

Getting the signature

Consolidating  

Also covered:-

Death of a salesman

Diseases of attitude 

The day that turns your life around

Doing away with excuses

Sales Philosophy

Sales corridor 

Numbers never lie

Ruling out time wasters

Ratio's

"My style of selling has nothing to do with simply pitching Features & Benefits and then 'closing', I am all about educating & influencing the prospect into 'wanting' to buy from me.  Of course there are still the basic sales rules to apply - however - these are intrinsically woven into the influencing process.  In today's world people love to buy, BUT do not want to be 'sold' to.  We need to engage prospects and influence them in ways which ensure our product is the ONLY product they want"

     Lawrence Laidlow. 

Here's the juicy bit - better than risk free - 'IF' I can't do what I say I can do - I will personally work with you until you achieve what we agreed..  

© 2014 by Lawrence Laidlow. 

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