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Welcome to SMOSNET

At last, a sales coach who actually sells. I guarantee you will DOUBLE your conversion rate.

No gimmicks, No BS, just loads of experience.

Just 12 simple steps to sales mastery.

Together we will work through the twelve programmes helping you and your team bring about powerful changes in your conversion rates. 

  

1. Clarity & Audit (Month 1)

  • Deep-dive business and personal goals

  • Analyse existing sales processes utilising my trademark snapshot

  • Define KPIs (conversion, deal size, close rate, new streams)
     

2. Prospecting (Month 2)

  • Understanding EXACTLY who your ideal client is.

  • Build a razor‑sharp client avatar (demographics, pains, where they hang out)

  • Prospect smarter, own your niche, dial into language and channels
     

3. Qualifying + Price Conditioning (Month 3)

  • Habits to “rule them in or rule them out” ASAP

  • Let get rid of time wasters

  • Price‑conditioning techniques (Build desire and value)
     

4. Competitive Positioning (Month 4)

  • Competitive landscape & messaging

  • Kill the competition

  • Teach clients how to direct comparisons: “Would you really want that?”

5. Presentating (Month 5)

  • Forget Features & Benefits selling

  • Identify buying signals, pre‑empt objections

  • Learn your “painting” technique to stay calm and focused
     

6. Objection Handling (Month 6)

  • No more “I can’t afford that”, or “just email me”

  • Anticipate and neutralise objections before they land

  • Role‑plays using your “feel/felt/found” or qualification techniques
     

7. Closing with Control (Month 7)

  • Forget ‘drop closes’ & ‘Just giving a price’ 

  • Give pricing with confidence 

  • Create Compelling Offers (“they’d be mad not to buy”)

8. Multiple Income Streams (Month 8)

  • Generate secondary incomes

  • Introduce Add ons & Upselling 

  • Referring & Signposting

 

9. Mindset & Positive Mental Attitude (Month 9)

  • Prevent the ‘Death of a Salesman’

  • Pioneering PMA routines to banish laziness and ignorance

  • Accountability methods to sustain progress and confidence
     

10. Systems & Team Roll‑Out (Month 10)

  • Build internal ‘flywheels’ standardise scripts & qualifying protocols. 

  • Train internal champions to scale your methods

  • Create a winning sales environment

11. Metrics & Scaling (Month 11)

  • Review KPIs, conversion curves, stream performance

  • Understanding ratios and how to upscale

  • Plan for replication: group programs, workshops, elite coaching
     

12. Graduation (Month 12)

  • Fix n Celebrate

  • Final re‑audit, celebrate wins and fix any blockages 

  • Document case studies

© 2014 by Lawrence Laidlow. 

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